Kevin Gonsalves
Available for contract & freelance — Q3 2026

Kevin Gonsalves
B2B LinkedIn ABM
Specialist

8+ years running enterprise LinkedIn ABM at Just Global, Transmission, and DWA. Available for freelance projects, day-rate contracts, and fractional engagements.

What I'm open to
Freelance

Project-based

Campaign audits, ABM strategy, LinkedIn account builds, targeting overhauls. Fixed scope, fixed fee. Typically 2–6 weeks.

Contract

Day-rate

Embedded in your team on a day-rate basis. Run campaigns, lead strategy sessions, manage delivery. Inside IR35 or outside.

Fractional

Ongoing / part-time

Regular hours each week as your LinkedIn ABM lead. Ideal for agencies or in-house teams scaling their paid social capability.

Experience

Career timeline

2024 – Present
Media Strategy Manager
Just Global

Lead paid media and ABM activation for three major global clients. Manage 50–60 concurrent ABM 1:1 campaigns and 20–25 1:Few/1:Many campaigns spanning Brand, Thought Leadership, Product, and Event objectives across EMEA, AMER, and APJ.

Primary client-facing lead guiding strategy, aligning campaigns to account priorities, and providing actionable media recommendations. Partner with analytics teams to measure ROAS, influenced pipeline, and revenue impact beyond platform metrics.

Managing campaigns for enterprise clients including a top-3 design platform, global fintech, Fortune 500 CRM, and global IT services firm across EMEA, AMER, and APJ.
ABM 1:1 & 1:FewLinkedInMetaXKarrot AISalesforceMarketoROAS measurement
2022 – 2023
Senior Social Media Manager
Transmission

Managed multi-client B2B paid social campaigns and ABM activation, overseeing $1M+ budgets across LinkedIn, Meta, and X. Designed always-on programs supporting lead generation, engagement, and funnel acceleration.

Supported account-level ABM programmes including webinars, executive engagement, and global campaign activations. Line-managed teams across the UK and Poland.

36% revenue uplift delivered for a Fortune 500 tech client through improved planning frameworks and optimisation governance.
$1M+ budgetsAlways-on ABMExecutive engagementLine management
2019 – 2022
Social Media Manager / Senior Social Media Executive
Transmission

Executed paid campaigns across LinkedIn, Meta, X, Facebook, and Instagram. Developed audience strategies aligned to job function, seniority, industry, and account lists. Led A/B testing across creative, messaging, and targeting to improve conversion efficiency.

Audience strategyA/B testingEloqua integrationsB2B lead gen
2016 – 2017
Social Media Account Executive
DWA

Supported paid social activation and performance reporting across multiple B2B platforms.

Paid socialPerformance reporting
Recommendations

What people say

"Kevin brought so much clarity and ownership to our LinkedIn strategy. His knowledge of audience targeting and data analytics really set the work apart. He knew exactly who we needed to reach and how to measure what mattered. He just gets it and gets things done. Couldn't recommend him more!"
— Danielle W., Media Strategy Manager  ·  Kevin's client
"Kevin was a dependable member of the team who consistently delivered solid work across both accounts. He managed paid social activity professionally, built positive relationships with clients and colleagues, and navigated the challenges that come with large enterprise programmes."
— Alex B., Head of Biddable Media  ·  Managed Kevin directly
"Kevin was one of those people you could always rely on. We worked with demanding clients and some incredibly complex campaigns, but he always stayed on top of things, kept projects moving, and never seemed rattled by the pressure. What I appreciated most was how easy he was to work with."
— Jahied A., Director of Growth Marketing  ·  Worked with Kevin
Qualifications

Certifications & education

🎯
LinkedIn Marketing Measurement Certification
LinkedIn · Issued Feb 2026 · Expires Feb 2028
🎨
LinkedIn Content & Creative Design Certification
LinkedIn · Issued Feb 2026 · Expires Feb 2028
📈
LinkedIn Marketing Strategy Certification
LinkedIn · Issued Feb 2026 · Expires Feb 2028
📊
LinkedIn Advertising Fundamentals Certification
LinkedIn · Issued Feb 2026 · Expires Feb 2028
🎓
BA Journalism & Mass Communication
Manipal University, School of Communication — 2014
Core skills

What I bring to your team

ABM & Strategy

Account-Based Marketing (1:1, 1:Few, 1:Many)Expert
Always-On ABM & Demand ProgramsExpert
Executive Engagement CampaignsExpert
Campaign Audits & DiagnosticsExpert
Competitor-Led A/B TestingAdvanced

Platforms & Tools

LinkedIn Campaign ManagerExpert
Meta Ads ManagerExpert
Salesforce & MarketoAdvanced
Karrot AI (ABM Activation)Advanced
UTMs, pixel tracking, CID analysisExpert
Client experience

Enterprise brands I've worked on

Client names anonymised pending contract review. Full detail shared on request.

Top-3 enterprise design platform
ABM 1:1, 1:Few, Thought Leadership, Brand & Product campaigns across EMEA. Reframed long-form content into modular paid social ecosystems.
Global fintech
Thought Leadership and Event Promotion across EMEA — London, Paris, Berlin markets.
Global IT services firm
Manufacturing campaigns, Event Promotion, and ABM initiatives across enterprise buying groups.
Enterprise CMS platform
ABM 1:1, Thought Leadership (×6 programmes), 1:Few across EMEA, AMER, APJ. ICP strategy across IT, Procurement, Manufacturing, Engineering, and Marketing.
Global professional services firm
Multi-channel ABM campaigns across EMEA markets.
Fortune 500 CRM & enterprise infrastructure SaaS
Campaign support, ABM activation, and always-on programme management across EMEA.
Let's work together

Available for the
right opportunity

Whether you need a specialist embedded in your team or someone to audit and rebuild your LinkedIn ABM from scratch — get in touch.

Agencies & In-house teams

Contract or freelance work

Available for contract, freelance, and fractional engagements. Day-rate or project fee. Drop me a message and I'll come back within 24 hours.

Email me directly →
Fortune 500 & MARTECH

LinkedIn ABM via Ignexa

Looking for done-for-you LinkedIn ABM for your enterprise or MARTECH company? Book a strategy call through Ignexa.

Go to Ignexa →